Red Bull & McLaren Mercedes Reveal New Sponsors Ahead of Chinese Grand Prix

Formula One title challengers, Infiniti Red Bull Racing and Vodofone McLaren Mercedes have announced new sponsors ahead of the Chinese Grand Prix.

Red Bull Racing has revealed a new partnership with leading audio specialists Sennheiser.

The German company will become the team’s Official Audio Supplier for 2013 and will provide professional audio solutions for team events, factory debriefs and driver interviews in the exclusive Paddock Club, where the company will also power the all-important DJ booth. At European races Infiniti Red Bull Racing’s Energy Station will also be equipped with a Sennheiser wireless microphone system.

Commenting on the new partnership, Paul Whiting, President of Sennheiser Global Sales, said: “Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today.”

Infiniti Red Bull Racing Team Principal Christian Horner, added: “Innovation, passion and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”

While McLaren Mercedes have partnered with Gillette, the world’s leading men’s shaving and lifestyle brand, which will kick off at this weekend’s Chinese Grand Prix in Shanghai. 

The partnership will activated throughout 2013 and will include dedicated television spots, an innovative digital campaign and in-store events throughout Asia to highlight and promote the partnership. 

Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “For Vodafone McLaren Mercedes to initiate a new partnership with a major multi-national blue-chip brand like Gillette is a terrific opportunity for global promotional activity. Indeed, we are already planning to implement a number of innovative activation strategies across key territories throughout the year. 

“Formula 1 has already seen several large multi-national corporations come onboard this year, so this partnership once again underlines the inherent and ongoing opportunity and value of entering one of the most popular and watched sports in the world – and with one of grand prix racing’s best established and most consistently competitive teams.” 

Max Menozzi, General Manager ShaveCare Asia, Procter & Gamble, said: “This new partnership between Vodafone McLaren Mercedes and Gillette in Asia is a great match: both are world-class brands and both share a passion for winning performance and superior engineering. Together we will now collaborate during the Formula 1 season, and beyond, on a series of exciting initiatives targeted at men across Asia, such as innovative in-store activation, limited-edition razors and a number of other special offers.”

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