Real Mallorca Brings NBA-Inspired Seating Concept To LaLiga

May 17, 2019

The sight of VIP guests sitting courtside in the NBA is a familiar one, but it is far less common in the world of football. But in the Balearic Islands, Real Mallorca is changing that with a VIP offering that puts spectators as close as possible to the pitch of its Estadi de Son Moix stadium.

It stems from a visit to Phoenix, where those working at the club noticed that VIPs at US sports are brought closer to the action, instead of being given a box high up in the stands.

“The VIP area concept is to be close to the field, where you can have a different, closer experience, smell the grass and follow everything that happens in the game,” Maheta Molango, the club’s CEO, remarked.

The VIP Corner at Real Mallorca sees around 20 people placed in a luxury area on the running track that surrounds the pitch, where they are offered catering, such as freshly made pizzas, and even a cocktail service during the match. “We wanted to turn our athletics track into an opportunity” explained Molango. “It has had a great reception from our fans.”

The emphasis of VIP Corner is on exclusivity and a unique experience. For these reasons, at the end of the game, the VIPs are treated to priority entry to what the club calls “the third half”. This is a meet and greet event where they can chat with the players and coaching staff and complete their memorable day with autographs or photos.

While VIP Corner transforms the matchday for its users, one of the standout aspects of the space is that it can also be used when there is no match taking place.

You can read the whole story here in LaLiga’s Global Fútbol newsletter.