Real Madrid Pen Three-Year Deal With EA Sports

July 21, 2015

Spanish LaLiga giants Real Madrid have signed a three-year partnership with video game developer EA Sports.

The deal will see EA Sports become the exclusive and official videogame partner of the club.

As part of the partnership, EA Sports FIFA 16 will include updated 3D head scans of fourteen of Real Madrid’s most popular players, such as Cristiano Ronaldo, James Rodriguez and Karim Benzema.

The partnership also extends into the club’s Bernabéu stadium, with player celebrations being accompanied by EA Sports FIFA branding after home team goals on the stadium’s big screen on game day.

Emilio Butragueño, Director of Institutional Relations, Real Madrid C.F. said, “We’re delighted to be working with EA SPORTS as our official videogame partner.

“They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences.”

Jamie McKinlay, Vice President of Marketing, EA SPORTS said: “We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game.

“We are looking forward to building a deeper connection with the club in the coming years.”

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