Madrid Madrid Summit Press Release Summits

Real Madrid and Formula 1 Are First To Join iSportconnect’s 2019 Madrid Summit

April 17, 2019

iSportconnect is pleased to announce the first of many speakers who will be joining us at our 2019 Madrid SummitHeld on Friday 31st May, the day prior to the highly anticipated UEFA Champions League Final hosted at Atlético Madrid’s Wanda Metropolitano, this event will kick off iSportconnect’s Global Event Series. 

In partnership with LaLiga, iSportconnect has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business, including digital content strategies, sponsorship and partnership issues, hosting major events and the future of sporting facilities.

The speaker lineup will feature:

  • Ellie Norman, Director of Marketing and Communications, Formula 1
  • David Hopkinson, Global Head of Partnerships, Real Madrid CF

Ellie is a marketing professional with an extensive Automotive and Media background who has spent several years in both agency and client-side roles in global, regional and local functions. In 2004, Ellie was headhunted to join Honda Motor Europe as Communications Manager from agency-side where she received several accolades. In 2012, Ellie later joined Virgin Media as Head of Advertising where she led the evolvement of all brand campaigns. Following the recent change in ownership at F1, Ellie was asked to join the management team as the company’s first ever Director of Marketing. The role’s main purpose is to lead the sport and grow its existing fan base whilst attracting a younger audience. Ellie’s current position also encompasses F1 Customer Service and Communications.

David joined Real Madrid, one of the world’s largest and most successful sporting organisations, in August 2018 and brings his 25 years of professional sports sales, marketing and leadership experience to drive Real Madrid’s world-leading Global Partnerships program to even greater heights. The club currently leads the Deloitte Money League as the top revenue-generating club in global football. David began his career in professional sports in Toronto, Canada where he ascended from an entry-level Day One employee with the NBA’s Toronto Raptors through to Chief Commercial Officer of MLSE; owners of the Raptors as well as the NHL’s Toronto Maple Leafs, MLS’s Toronto FC, the CFL’s Toronto Argonauts and the NBA2K league’s Raptors Uprising esports team.

David maintains ties to Canada, serving on the Chancellor’s Advisory Committee for McGill University in Montreal. In 2012 David was awarded the Queen Elizabeth II Diamond Jubilee Medal in recognition of his contributions to Canada. 

Sree Varma, Founder & CEO of iSportconnect said: “I am absolutely thrilled to announce the Madrid Summit in partnership with our great friends at LaLiga. Our summits have had attendees from the sports industry around the globe and we are excited to bring this exclusive event to Spain again. It will be the first of our summits this year as we continue to connect with our global members.”

With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

To register your interest in attending the 2019 Madrid Summit, please contact Chloe McCombie at

Invitation Policy: The Madrid Summit is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed.

For limited partnership opportunities, please contact Hugo Millns at


Madrid Madrid Summit Press Release Summits