Real Madrid Expand Chinese Presence With Alibaba Partnership

July 27, 2015

Spanish LaLiga giants Real Madrid have signed a new partnership with Chinese e-commerce company Alibaba group.

As part of the deal, Alibaba will be launching the Real Madrid official online shop on their Tmall platform in China.

“We are further deepening our relationship with this country with this deal with the Alibaba group, the absolute world-leader in e-commerce. This agreement with allow us to launch Real Madrid’s official online shop in China to more than 600 million Chinese consumers”, said President Florentino Perez.

“The new Real Madrid sales portal will operate here in China, on Tmall, a great platform created by this giant of e-commerce. My most profound thanks to all those involved”.

Jeff Zhang, president of Alibaba Group´s China Retail Markeplaces, said: “Real Madrid is one of the most valued brands in the world and we are the biggest online sales platform in the world.

“We are very proud of this partnership and we hope that all customers have a unique shopping experience on Tmall.”

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