Real Madrid enters into social media partnership with Weibo
By Community | November 2, 2017
LaLiga football club Real Madrid has entered into a new partnership with Chinese social media platform Sina Weibo.
As part of the agreement, Weibo will become the reigning Champions League holders’ official Chinese-language social media platform, with content set to focus on team training, fan engagement and player videos.
Madrid already count Facebook and Twitter as official social media partners and the agreement with Weibo arrives after the recent news that Los Blancos will open an office in Beijing to help boost their growth in China.
Madrid’s Weibo account currently boasts almost 3 million followers while star players such as Cristiano Ronaldo also have significant fanbases on the platform.