Real Madrid: “We’re Building Our Ability To Work With Different Partners In Different Ways”

Emirates, Adidas, Audi, Coca-Cola, EA, Nivea, and more… Real Madrid has a stunning list of top-flight global brand partners. As David Hopkinson, the club’s Global Head of Partnerships, points out in this exclusive interview on iSportconnect TV, Real Madrid also works with brands in key markets, whether it’s a bank in China or a telco in Mexico, to deliver high value nationally as part of a bespoke approach to tailoring partnerships.