Real Madrid announce global sponsorship agreement with Nivea

LaLiga champions Real Madrid have extended their partnership with Nivea Men for a further five years.

The cosmetic brand will serve as a global sponsor until 2022, incorporating more than 70 countries around the world.

As part of the agreement, Nivea will benefit from a strong brand presence through pitchside LED hoardings at the Bernabéu Stadium, plus exposure on the club’s various social media and digital platforms.

Real Madrid President, Florentino Pérez, said: “We work every day to continue being the greatest sporting reference in the world. Something that forces us to choose our companions very well.

“Nivea Men has become one of those great allies, who have helped us extend the passion and love for Real Madrid. Nivea Men is a historical brand, leader, of prestige and quality, with which we established a strategic agreement in 2013.”