Real Betis: “Fans Are Part Of Our Storytelling Too”

The 2019-20 LaLiga season kicks off tomorrow evening when Athletic Bilbao takes on the defending champions of FC Barcelona. As Real Betis starts the new campaign on Sunday against Valladolid,  Alejandro Daroca, the Seville club’s Communications Manager, speaks to iSportconnect TV about the importance of the team’s loyal and demanding fans in shaping a flexible approach to digital content.