Reading Tie Up Short Sponsor Legend Alliance

Reading Football Club will have the logo of The Legend Alliance on their shorts in a new sponsorship agreement for the English Championship club.

The logo will appear on the team’s shorts throughout the 2013-14 Championship campaign and the deal comes soon after the Royals secured a deal with Formula One team Marussia.

Reading chairman Sir John Madejeski said: “This is a really exciting deal and shows just what can be done. It’s the first time that we have had a short sponsor in the history of Reading Football Club, and I really appreciate the skill of our departments to take up these opportunities.”

Despite being relegated from the Premier League last season, Reading have hired a new Commercial Director, Ben Wells, who outlined his innovative strategy for increasing the club’s partners list to iSportconnect earlier in the week.

Craig Stimson, head of sales and marketing at The Legend Alliance, commented: “We’re passionate about our brand and seeing the branding and logo out there on the back of the Reading shorts will really be fantastic.”