Reading Renew Waitrose Kit Sponsorship

December 22, 2010

Supermarket chain Waitrose, food shop of the John Lewis Partnership, have renewed their contract with English soccer’s nPower Championship side, Reading FC. The deal will see the side continue to wear the Waitrose sponsored home, away and training kits for a further two seasons, 2011/12 and 2012/13.

The supermarket will provide the food for away matches for the Royals and also offer exclusive deals to Reading FC season ticket holders under the new agreement. The renewal sees the club remain as the only English side to be sponsored by a food retailer.

Reading FC commercial director, Pat Coyne spoke of the deal: “We are absolutely delighted that Waitrose have extended their contract with us. Our partnership to date has been very successful and we are looking forward to continuing that for a further two years at least. We share the same brand values, together we are very proactive in a number of joint initiatives, especially engaging with fans in the local community, and we are proud to wear the Waitrose logo on our shirt.”

We’re delighted to extend our commitment to Reading Football Club and its supporters by sponsoring the team for the next two seasons. The partnership has already enabled us to support the community in one of our prime retailing areas and broadened the exposure of our brand on both a local and national level. We look forward to building on the success of the partnership and further realising its potential in the years ahead.” added Waitrose commercial director, Mark Williamson.