RCD Mallorca Strikes A Landmark Deal With Specialized
February 12, 2021
RCD Mallorca has signed Specialized as the latest principal partner of the club in a landmark deal which is the first of its kind to unite football and cycling.
The leading bike manufacturer will now feature on the back of our first-team’s shorts until the 30th of June 2023, in addition to advertising at the Visit Mallorca Estadi, Ciudad Deportiva Antonio Asensio and across digital assets.
“This is an innovative agreement,” CEO of Business Alfonso Díaz told journalists at the official unveiling of the agreement. “It’s a union between two sports, two cultures and lifestyles that can be perfectly compatible, especially in Mallorca: cycling and football. It’s the union between Specialized, the No.1 brand in cycling worldwide, and RCD Mallorca, a historic club that belongs to the best league in the world: La Liga.
“This agreement is the result of the brand strategy that we as a club have been working on for months and that should mark our roadmap, as we want to associate with leading, disruptive and innovative brands, with which we can share values: persistence, effort, excellence, commitment to our environment.
“Specialized is a true reflection of all this and this agreement is the beginning of a relationship with which we are excited to start developing together in the best possible location, the island of Mallorca, a destination of sport and nature, a cycling destination par excellence.”
Our latest partner has equipped some of the world’s finest athletes in cycling throughout Olympic Games and renowned races, and is one of the world’s most-distributed bicycle manufacturers in the consumer market.
“This is the first time we have done something like this and we think that RCD Mallorca is the only club with which this could have been possible as it brings together many common values at a time when it will surely help us to bring cycling to a wider and more diverse public,” General Director of Specialized Iberia, Alberto Crespo, said.
“Mallorca represents a meeting point: a cycling destination in a spectacular location. The connection and motivation have both been strong from minute one and we’re looking forward to exploring a new world of opportunities together through this partnership.”
