RCD Espanyol De Barcelona Signs KTO As Official Asian Partner
November 23, 2020
RCD Espanyol de Barcelona has closed a sponsorship agreement in Asia until the end of the season with KTO, a specialised betting provider.
As a result of this new agreement, KTO becomes an ‘Official Asian Partner’, acquiring association rights with the club in China along with image rights, as well as other assets in the field of advertising.
After the international expansion of RCD Espanyol de Barcelona in China with the arrival of Wu Lei in January 2019, KTO will help to expand the communication platform and brand of the club in China, becoming the second regional sponsor of the club in Asia.
Founded in Europe by a team of Scandinavians, KTO is a global sports media group with a passion for sport. Focusing on our loyal user base is our greatest strength.
RCD Espanyol, a bridge between the Chinese and Spanish economies
The Asian interest in RCD Espanyol de Barcelona has led to an increase in following on Chinese social networks in recent months. The new followers from the Asian country represent 43% of the total number of fans worldwide in the different profiles of the club in social networks.
The arrival of RCD Espanyol in China has led to the club’s global figures on social networks also growing to 1.98 million followers, 70% more than at the end of the 2017- 2018 season.