Digital Media

RCCO World eX Championship Signs Aurora Media Worldwide As Partner

February 22, 2021

Aurora Media Worldwide, one of the world’s leading broadcast media agencies, is the latest partner for the new RCCO World eX Championship, helping the esports racing series to reach the next level in broadcast production quality.

Specialising in the development and production of live, premium global sports events, Aurora Media Worldwide is based in Farringdon, London and is a fully integrated content agency that develops, produces and distributes original content and programming for international rights holders, broadcasters and brands. Aurora also shares the vision of sustainability and using entertainment to help the fight against the climate crisis. The international agency is no stranger to the world of motorsport with its projects in forward-thinking series like Formula E and Extreme E.

“We’re thrilled to be involved in the production of #RacingForThe Climate and the RCCO World eX Championship. These shows will combine quality esports racing competition with sustainability-led features, entertainment and fan interaction. That’s a great mix and one which appeals to us as a sports producer,” says James Hopkins, Director of Commercial Development at Aurora Media Worldwide. “We’re looking forward to helping RCCO E-Sport AG grow awareness of the fight against climate change with Aurora being an integrated partner in these initiatives.”

World eX presenter Nicki Shields is also very familiar with Aurora, thanks to her work with the agency in Formula E. It all adds up to a perfect package for World eX. “We are very pleased to have Aurora on board for World eX. I know how professional they are after having worked together with them in Formula E,” says Thomas Voigt, CEO and Founding Partner of RCCO E-Sport AG. “We want to create the most entertaining and technically advanced broadcast show in esports racing and Aurora will help us to achieve this.”

Digital Media