RBC to Sponsor Marussia F1 Starting from Chinese Grand Prix
April 12, 2013
RBC, one of the largest media companies in Russia, has announced a partnership with Marussia F1 ahead of this weekend’s Formula 1 UBS Chinese Grand Prix in Shanghai, China.
RBC, who become ‘Official Russian Media Partner’, will be represented on the MR02 car with effect from this weekend, and on the racing apparel of drivers, Jules Bianchi and Max Chilton, and other elements of our trackside environment from next month’s Spanish Grand Prix.
Andy Webb, CEO, Marussia F1 Team, said: “I am delighted with the growth of our Anglo-Russian relationships, enhanced by the addition of our new partnership with RBC, which follows hot on the heels of our other recent Russian Partner announcements. This is a crucial part of our growing desire to bring more of F1 to Russia and Russia into F1. RBC’s media influence and powerful coverage in the business and luxury markets in Russia will be key in helping to promote the Marussia F1 Team and its Partners in this important market.”
Sergy Lavrukhin, General Director, RBC, added: “We are proud that the Marussia F1 Team – the first team in Formula 1 representing Russia – has chosen RBC to be its Official Russian Media Partner. Both RBC and the Team operate in fiercely competitive environments and we know that to succeed we must both keep moving forward. RBC, the leading provider of business information in Russia, has made significant advances in all of its market segments and is pleased to see that the Marussia F1 Team is progressing steadily in the world’s ultimate motor racing series. We wish on-going success to our Team.”
RBC is one of Russia’s largest media holding companies with a 20 year track record and a total audience of 90 million people. It operates in three main market segments (Television, Print and Internet media) and is a market leader for business information in Russia and the CIS (Commonwealth of Independent States).