Ray Rice Invests in BODYARMOR SuperDrink

By Community | October 4, 2012

Baltimore running back Ray Rice has joined BODYARMOR SuperDrink, the creator of the SuperDrink beverage category, as its newest investor and partner. 

He is the latest addition, joining gridiron football stars Rob Gronkowski, LeSean McCoy, and Jason Pierre-Paul, as well as rookie baseball phenom, Mike Trout, who also became part of the BODYARMOR SuperDrink team.

Through this partnership, Rice will engage in events, promotions, product testing and campaigns both regionally and nationally. Additionally, there will be opportunities to support The Ray Rice Charitable Fund, which primarily aids youths through mentorship in the Baltimore, Md. and New Rochelle, N.Y. areas.

“I learned early on that in order to perform as a professional athlete I have to consume the right nutrition and hydration,” said Rice. “The benefits that BODYARMOR SuperDrink provide are key to my performance, whether I need to gain that extra yard or grind through the fourth quarter. It’s the real deal.”

Rice has made an instant impact since entering the league as Baltimore’s second-round pick in 2008, earning All-League honors in 2009 and again in 2011. The 25-year-old has found success at every level, from leading New Rochelle High School to a state championship and then helping Rutgers to its first winning season in 25 years as a true freshman.

“Ray is considered elite because he never settles for anything less than super and continues to prove he is one of the top running backs in football,” said Lance Collins, Founder and CEO of BODYARMOR SuperDrink. “Ray’s game is multifaceted as he excels in all areas when on the field, just as BODYARMOR SuperDrink is multifaceted and delivers all of the nutrition and hydration benefits that today’s athlete needs.”

BODYARMOR SuperDrink is a nutrient enhanced sports drink and is packed with a proprietary blend of nutrients that provides consumers an unparalleled combination of Superior Nutrition and Superior Hydration.