RationalFX Sponsor Birmingham City

August 4, 2011

Birmingham City have announced a shirt sponsorship deal with foreign exchange and money transfer firm RationalFX.

RationalFX originally began talking to the club about match by match sponsorship opportunities but it was quickly realised that it was to the benefit of both companies to sign an initial one-year deal that has the scope for possible further extension.

As part of the deal RationalFX have committed to set aside a significant amount of their shirt sponsorship rights to support local charities, with club and supporter involvement a key element. More details will follow on this in due course.

Blues Commercial Manager Ian Dutton says: “From the very first conversation we had with RationalFX it was clear that the company mirrored Birmingham City’s professionalism and ambition.

The exchange business’s chairman and CEO Rajesh Agrawal said: “We feel that this is a perfect time to associate ourselves with a big club with silverware in the trophy cabinet and European football to look forward to.

“I’m looking upon the coming season with great excitement.  I and everyone at RationalFX intend to live every minute of it with the Blues fans – and we’re backing Chris Hughton and the team to get the club back to the Premier League where it so obviously belongs.”

This deal was brokered by Sports Media Gaming Limited. Stephen Pearson CEO told iSportconnect “it has been a real pleasure to introduce RationalFX to Birmingham City FC. Rational FX have had phenomenal growth in the six years since they launched. With the recent launch of Xend Pay , allowing people from around the world to transfer money online, this high profile shirt sponsorship is the perfect platform for international expansion” I am looking forward to working with RationalFX on this exciting stage in their company development”

Stephen Pearson’s