Rapid Croq Becomes Short Sponsor for AS Saint-Etienne
October 2, 2012
Food distribution company, RAPID CROQ have secured a partnership with French soccer team, AS Saint-Etienne (ASSE) for two seasons (2012-13 and 2013-14).
The agreement was signed through SPORTFIVE, Lagardère Unlimited company and agency exclusive club.
Through this partnership, the brand RAPID CROQ ‘will be on the back of ASSE shorts during his Championship matches in Ligue 1 at home and abroad. ASSE are one of the first French clubs to offer this visible space, which enable Rapid Croq ‘to increase its visibility and to assert its identity.
Eddy CATHAUD, CEO of Rapid Croq, said: “The partnership with ASSE is a continuation of the Rapid evolution of CROQ ‘. The ASSE is the best vehicle to carry our values - ambition, dynamism and team spirit, and the Val de Loire values of effort and achievement. The reputation of the club will help us to ensure the development of the society at the national level, the choice of shorts for the brand RAPID CROQ ‘is also a real opportunity because this site is a novelty in the partnership offers sports.“
Roland ROMEYER, CEO of AS Saint-Etienne, added: “Rapid Croq ‘is a growing company and it is a pride for the ASSE support its growth. Rapid Croq is also a regional company. Nearly 90% of our partners are companies located in the Rhône-Alpes. This proves that the ASSE plays an important role in the radiation of the local economy. The club is still a key player in the region’s attractiveness.”