Rangers agree first-ever back-of-shirt sponsorship deal
August 7, 2017
Utilita, Britain’s fastest growing independent energy supplier, has announced that it will be the Official Energy Partner of Rangers Football Club for the 2017/18 season.
Utilita has also extended their presence at the club as The Light Blues’ premier back-of-shirt sponsor. The Utilita logo will appear on the back of the first team home and away kits – the first partner to do this in the club’s history.
Jem Maidment, Head of Marketing & Communications at Utilita, said: “We’re delighted to be working with Rangers for the second season, a partnership that will see Utilita further engage with fans, with ticket giveaways, half-time challenge fun and match-day activities for all the family including the Utilita Street Football Zone.
“We’re also very excited to be the first ever Rangers back-of-shirt sponsor – as massive fans of Scottish football, we’re looking forward to an exciting season ahead with a renewed presence at the club.”
BREAKING | @UtilitaEnergy reveal they’ll be coming on board as @RangersFC back-of-shirt sponsorship this season! https://t.co/hSHtP7dSfW pic.twitter.com/BnUzfVUYBs
— Utilita Football (@UtilitaFootball) August 4, 2017
Scott Steedman, Head of Commercial at Rangers FC, added: “We are pleased to confirm Utilita will be continuing as the club’s official energy partner and delighted to have such a well-established brand in Scottish football come on board as the club’s first back-of-shirt sponsor.
“Utilita has been a fantastic partner to work with, and we look forward to further strengthening our relationship with the company this season and beyond.”
The Utilita branded shirts made their first display during Rangers’ 1-2 win against Motherwell, on Sunday 6 August 2017.
