Randstad Extend and Improve Sponsorship of Williams F1
March 28, 2011
Recruitment agency Randstad stepped up their sponsorship with Williams F1 as the season opened in Melbourne at the weekend.
The deal was reported to be worth US$3 million in 2010, the partnership that began in 2004 will continue for another season with Randstad branding continuing to appear on the cockpit surrounds, pit crew and team clothing, as per last year’s agreement.
However, under the terms of the improved deal, the company’s logo now appears on the drivers’ overalls and the engine cover of the new FW33 car.
In the off-season the team have agreed a renewal with watchmaker Oris, as well as a new partnership with Petroleos de Venezuela – Venezuela’s largest petroleum company.
Frank Williams, team principal of WilliamsF1 commented: “Randstad is a very important partner of ours and has contributed positively to the team over the past five seasons. Their philosophy that success comes from a dedicated workforce reflects our own and so we are delighted to be able to assist them in the communication of that message through Formula One. I welcome the news of their continued commitment to the team and look forward to more rewarding years of partnership.”
Frans Cornelis, managing director of group marketing and communications of Randstad added: “Sponsoring WilliamsF1 has delivered global brand visibility and been a success in terms of local activation by our operating companies when a race is held in their country. As we are one of the world’s leading recruiters for engineering, IT and technical professionals; that is another aspect that fits. We are happy that Randstad will feature even more prominently on the new car. We are looking forward to a great racing season.”