Racing UK Signs Sponsorship Renewals with Four Major Bookmakers

By Community | January 3, 2013

Racing UK TV has announced partnership renewals with Coral, Ladbrokes, Sky Bet and William Hill to remain premium partners of the horseracing channel.

The partnerships, which start on February 1, 2013, means the four major bookmakers will receive significant exposure on Racing UK’s various platforms, including through the channel, online, digital, print and promotional activities.

Racing UK Commercial Director, Nick Mills, said: “We are delighted these four leading bookmakers have all renewed with Racing UK and it is testament to how well the partnerships have worked over the last year.

“We’ve always enjoyed excellent relationships with Coral, Ladbrokes, Sky Bet and William Hill, and It should be an exciting and fruitful 12 months ahead.”

Sky Bet Public Relations Director, Dale Tempest, added: “Every year Sky Bet’s on-screen partnership with Racing UK seems to get better and better. We are therefore delighted to have agreed a new deal for 2013.”