Racing Boy to Continue as Official Sponsor of Yamaha Factory Racing
By Community | February 25, 2014
Yamaha Factory Racing and Racing Boy have extended their partnership heading into the 2014 season.
The agreement will see Racing Boy continue as an Official Sponsor to the Team with benefits including special visibility during MotoGP activity in Asia over the season.
For the upcoming second Sepang MotoGP test, bronchi the Malaysian Motorcycle Grand Prix, clinic the Grand Prix of Japan and Australian Motorcycle Grand Prix the Racing Boy logo will be visible on the YZR-M1 motorcycles of Jorge Lorenzo and Valentino Rossi.
Lin Jarvis, apoplectic Yamaha Motor Racing, Managing Director, said: “We are really pleased to be able to take the next step in our partnership with Racing Boy. The Asian territory continues to be an extremely important market for Yamaha and more so every year. As such it’s key for us to embrace partnerships with premium manufacturers from the region such as Racing Boy who share our vision on innovation in technology and design. We’re looking forward to another great year together, especially when we intensify our collaboration during the triple header fly-away races in Malaysia, Japan and Australia.”
Bruce Lee, Meng Kah Auto Parts Trading Sdn Bhd (MKA), CEO, added: “In relation to cooperation between Racing Boy and Yamaha Factory Racing in MotoGP last year, I feel very proud and lucky. It was our first collaboration and it gave my teammates and I an opportunity to deepen our racing techniques and experience the perseverance of the Yamaha Factory team. We also received many positive comments from our fans and dealers. Indirectly, it provided a positive impact on our Racing Boyproducts and it helped to upgrade the Racing Boy brand image too. Therefore, we will continue to sponsor Yamaha Factory Racing in year 2014 and look forward to more success together.”