Quill Renews Blackhawks Sponsorship, Strike Magic Deal
September 27, 2013
Stanley Cup holders the Chicago Blackhawks have agreed an extension to their sponsorship deal with Quill.com, order a mail-order office supply company.
Quill will continue to offer their branded signs for fans to draw on and hold up during Blackhawks games
The company will drop their TV adverts that sold Dunder-Mifflin-brand office products that featured during Blackhawks games last season, sale but they will still have their branding across the United Center.
Quill Vice President of Marketing Karyle Sieber said that Hawks fans “index very high with our (target audience).”
Orlando Magic deal
Quill has also secured a corpate partner deal with the NBA’s Orlando Magic, which includes signage at the Amway Center.
Sieber said the company’s sports marketing strategy would continue, particularly in Chicago.