Quicken Loans Becomes Title Sponsorship of Nascar Race at Michigan Speedway

By Community | May 9, 2012

Quicken Loans has been announced as the title sponsor of the Quicken Loans 400 NASCAR Sprint Cup Series race on Sunday, June 17 after agreeing a deal with the Michigan International Speedway (MIS) in Brooklyn, Michigan.

“We saw the Quicken Loans 400 as another way to further our support of NASCAR’s Sprint Cup Series and to showcase our culture and focus on the client experience to the millions of NASCAR fans around the country,” said Jay Farner, President and Chief Marketing Officer for Quicken Loans. “This year marks Quicken Loans’ first season as a primary sponsor of driver Ryan Newman and Stewart-Haas Racing. This partnership with MIS will take our participation in the sport to a new level, allowing us to further connect with these amazing race fans.”

Along with its sponsorship of the Quicken Loans 400, the nation’s largest online mortgage lender is the primary sponsor of Newman’s No. 39 Chevrolet for nine Sprint Cup races, and an associate sponsor for the remainder of the season. Quicken Loans also is an associate sponsor of three-time and reigning Sprint Cup champion Tony Stewart.

“Michigan International Speedway is known for the amazing fan experience and our commitment to our guests,” MIS President Roger Curtis said. “We are thrilled to partner with another awesome Michigan company to showcase all the great things this state has to offer – thrilling events and world-class companies who appreciate their customers and their employees.”

The Quicken Loans 400 will be the first race at MIS since a full repave in the fall. Based on the speeds reached by a small group of drivers during tire tests conducted by Goodyear in April, it’s expected that MIS will earn the title as the fastest track on the Sprint Cup circuit during the Quicken Loans 400.

“At Quicken Loans, we take a lot of pride in the speed at which we get our mortgage clients to the closing table. So, it seemed only fitting that we would partner with the fastest track in stock car racing,” Farner added.