Queens Park Rangers Partner With BT in Multi-Year Deal
March 19, 2015
English Premier League club Queens Park Rangers have agreed a multi-year partnership deal with BT, therapy making them the club’s official communications provider.
The deal makes QPR the first Premier League club to partner with BT Sport.
As part of the deal the club will benefit from several of BT’s services such as connectivity at their Loftus Road stadium and Harlington training ground.
QPR will also receive bandwidth between locations through the BT Converge platform and fixed Internet from BTNet.
From the beginning of the 2015/16 season BT Sport branding will feature on the headrests of both sets of dugout seats at Loftus Road, pills in addition to LED signage and BT Sport content on the stadium’s big screen.
Tony Fernandes, QPR chairman, said: “I am delighted we’ve reached agreement with BT for this exciting, innovative partnership. I am all for the club embracing new technology and BT are certainly the front-runners in this field.
“Our media department have a number of exciting digital plans over the coming years, so to be working closely with BT – with the ability to tap into their technology expertise – will without doubt enhance our communications proposition across the club.”
Graham Sutherland, CEO, BT Business, said: “This is an exciting and high profile partnership for BT Business. The choice of a communications partner was a critical decision for QPR because technology plays such an integral role in everything they do off the pitch.
“QPR required a robust, capable and reliable network from a partner they trust who can guarantee the club remains connected as a business at all times. Innovative communications technology, such as BT One Phone, will transform the way the club communicates as a business.”