QPR Jets Off with New Expanded Sponsorship Deal with AirAsia

Queens Park Rangers FC has announced today that AirAsia has expanded it’s deal with the Premier League club by becoming the Official Playing Kit Sponsor and Main Club Partner.

The airline’s logo will now appear on the R’s home, away and third shirts for the 2012/13 Barclays Premier League season.

AirAsia initially announced that the airline will be the Official away and third kit sponsor of QPR for the 2011/12 season. The relationship has developed and grown over the past season in the Premier League, and it was a natural progression to become the full kit sponsor.

QPR Marketing Director, Becky Grote, told QPR’s website: “We are delighted to continue our partnership with AirAsia for another season in the Premier League.

“Moving AirAsia onto all three of our playing kits allows them the maximum exposure to the growing worldwide football audience.

“We have great ambition for the growth of QPR in the Asian market, and AirAsia provide us with the perfect platform to raise awareness of the Club in new territories.”

Kathleen Tan, Group Commercial Head of AirAsia, added: “QPR’s achievement of securing their Premier League status mirrors our own hard work and challenges that we went through in making AirAsia the world’s best low cost airline for three years in a row.

“We’re proud to associate ourselves with QPR, a team with remarkable history in English football, whose unrelenting spirit reflects our own endeavour for success.”

The new kits will be available in-store and online from July.

For the away matches Queens Park Rangers will wear an all red-and-white Lotto outfit featuring the same characteristics as the home kit.

Both shirts sport a V-shaped neck and mesh insert on the chest.