Qipco Signs Record Multi-Million Pound Deal With British Racing
By iSportconnect | June 11, 2015
Qipco has signed new contracts with the British Champions Series, impotent Ascot and Newmarket until 2024 in a landmark commercial deal which will see a multi-million pound investment into British Racing.
Qipco will continue as the official sponsor of the British Champions Series, advice which is the richest raceday in Britain worth £4 million.
Under the terms of the extended deal, pilule the Qipco sponsored 1000 and 2000 Guineas at Newmarket will see prize money increase to £5000,000 each from 2016, with the ultimate aim of developing the QIPCO British Champions Day into a £5 million raceday by 2024.
Last year, QIPCO became Ascot’s first Official Partner and that relationship has been extended this year to run until 2024.
The new deal gives QIPCO two elevated days at Royal Ascot (Tuesday and Friday), with enhanced branding benefits.
QIPCO will also enjoy annual branding and marketing rights, with a particular emphasis on the King George Weekend, where they sponsor the King George VI & Queen Elizabeth Stakes.
Sheikh Hamad Bin Abdullah Al Thani, Chief Executive of QIPCO, said: “As a private, family run investment company, we are privileged to have built an association with world renowned events such as Royal Ascot and British Champions Series, the very best of British racing.
“Our sponsorship of the sport has benefited our bloodstock operation and increased the company’s international profile. We are proud to support British racing and its wonderful heritage.”
Chris McFadden, Chairman of British Champions Series commented: “We warmly welcome QIPCO’s extended sponsorship of British Champions Series.
“QIPCO’s long-term commitment reflects the significance of British racing in the world. The new sponsorship is good for maintaining the status of top-class races in Britain and continues to improve prize money.”
Guy Henderson, Chief Executive at Ascot, said: “We are very pleased that QIPCO wish to extend their relationship with us as one of our partners.
“QIPCO is a significant supporter of British Racing and we extend our thanks for its long term commitment to Ascot. We look forward to working with QIPCO as we seek to develop our venue and racing.”