Olympics Qatar Qatar Olympic Committee

Qatar Olympic Committee unveils ambitious future vision at launch of new brand and strategy

October 4, 2017

A new chapter in Qatar’s historic sporting journey has been launched today at a momentous and celebratory gathering of Qatar’s entire sporting family.

President of the Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin Hamad Al Thani united with Qatar’s sporting heroes at Doha’s iconic Qatar National Convention Centre to unveil a transformational vision to take sport in Qatar to even greater levels of success through a new brand and strategy.

This milestone moment also sees the launch of a new Team Qatar website, the first-ever Team Qatar Club and re-designed Team Qatar social media channels.

Commenting on the new brand and strategy, H.E. Sheikh Joaan said: “Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity.

“This is why I love sport so much, and why I am so excited about today’s launch of the QOC’s new brand and strategy. We are an ambitious and optimistic nation and like every successful athlete, we are determined to continue to better ourselves, push our boundaries, breakdown barriers and re-define sporting greatness.

“Today is one of the most important moments in Qatar’s sporting past, present or future. It is a game-changing moment that will open sport up to more people than ever before, create new heroes and fuel future success.

“It feels like a sporting revolution and the start of something new. We want the people of Qatar to feel this change, share it, celebrate it, connect to our athletes and support them on their inspirational journeys. We want to unite our whole nation through the power of sport. We are all Team Qatar and I can’t wait for us all to seize this opportunity.”

Following H.E. Sheikh Joaan’s speech, Team Qatar’s most successful athletes, including high jump World Champion Mutaz Barshim, Olympic show jumping finalist, Sheikh Ali Al Thani, Paralympic silver medallist, Abdulrahman Abdelqader, Asian shooting medallist, Khulood Al Khalaf, and Qatar’s first female to compete in two Olympics, Nada Arakji, joined Qatar’s future sporting stars in an inspirational ceremony that culminated in the unveiling of the QOC’s new logo to the world.

The logo builds on Qatar’s sporting heritage and patriotic roots by combining the national flag and shield as a symbol of pride, whilst looking to the future with a contemporary, adaptable and innovative design, which is able to adopt multiple forms across modern and traditional platforms.

‘Team Qatar’ will become the public-facing brand of the QOC in a bid to create an image that is fresh, sporty and dynamic, and which represents the unity of Qatar’s entire sporting family. It has been designed to support the QOC’s new strategy by inspiring, engaging and empowering more young people through the power of Olympic sport.

The QOC hopes that the new brand will capture the attention of young people, speak to them in a language that they understand and create an identity that they associate with their sporting heroes and which they are proud to wear and share.

Explaining more about the story of the brand, H.E, Sheikh Joaan said: “Our new brand will reflect the values of our nation, and the values of sport. Like Qatar, it is young, bold, passionate and dynamic.

“It shares our nation’s ambition, our optimism and our pride in the strength and ability of our people. It is a brand for our future and one that we hope will inspire, empower and educate our young people through the transformational power of sport. We hope that it will inspire future champions in sport and for sport.”

Olympics Qatar Qatar Olympic Committee