Purdue University Athletics Partner with Family Express
By Community | May 1, 2012
Purdue University Athletics and its multimedia rights holder, Purdue Sports Properties, have announced a multi–year sports marketing relationship with Valparaiso–based Family Express.
Effective with the upcoming fall football season, the Purdue–Family Express partnership will center on various social media promotions and contests throughout both football and basketball seasons. Specifically, Purdue fans have the opportunity to win free gas for a year at select football and basketball games and can download the Family Express mobile app to monitor gas prices at certain locations.
“This partnership is a great fit for both Purdue University and Family Express, as both institutions are recognized for their innovation and leadership,” said Morgan Burke, Purdue’s Director of Intercollegiate Athletics.
Family Express operates retail gasoline and convenience stores throughout Northwest and North Central Indiana.