Puma Pens Deal With WNBA
By Shantanu Srivastav | July 30, 2018
The Women’s National Basketball Association (WNBA) has penned a league-wide footwear deal with Puma in what is the German sportswear giant’s first partnership with a professional sports league.
The agreement will allow Puma to use the North American league’s trademarks and show WNBA players in its future marketing campaigns.
The move follows Puma’s recent individual endorsement deals with a number of National Basketball Association (NBA) players including Deandre Ayton and Terry Rozier.
“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” said WNBA star Skylar Diggins-Smith, commenting on the agreement. “I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”