Puma Renew Long-Term Partnership with Ferrari

June 9, 2011

Puma has announced a long-term extension to its partnership with Ferrari, unhealthy to serve as the official teamwear and racewear supplier of Scuderia Ferrari, designing and supplying competition apparel for the Formula One team’s pit crew and drivers, Fernando Alonso and Felipe Massa.

In addition, the sports lifestyle brand will continue in its role as the official licensing partner for all Ferrari branded apparel and products and according to an official press release: “The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari, and the two companies have strengthened their relationship by developing a complete new collection which will be presented at the end of this year.”

Luca di Montezemolo, chairman of Ferrari S.p.A., stated: “We have enjoyed a very successful relationship with Puma over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts.  Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands.  We look forward to continue working with Puma for many years to come.”

Jochen Zeitz, chairman and chief executive of Puma AG, added: “We are delighted to continue and deepen our partnership with Ferrari. To extend a relationship with the most prestigious brand in the automotive industry and the most popular and successful team in Formula One is of great benefit to us both commercially and reputationally. The Ferrari licensed product development we have undertaken so far has been very successful, and the plans we have for the coming years are equally exciting. They are an ideal motorsport partner for us in every respect.”