Puma Remains Apparel Sponsor of Toyota Cheetahs Until 2016

German sports apparel giant PUMA has extended its partnership with the Free State Rugby Union and will continue to be the official technical and apparel sponsor of Super Rugby team Toyota Cheetahs through to the 2016 season.  

PUMA first signed a commercial agreement with the Free State Rugby Union in October 2010 and has been the official technical and apparel sponsor of the Toyota Cheetahs and Toyota Free State Cheetahs throughout this period, with the Cheetahs wearing PUMA kit during the Super Rugby, Vodacom Cup and Currie Cup tournaments. 

“PUMA is proud to continue our association with the Toyota Cheetahs and Toyota Free State Cheetahs. We have developed a strong working relationship with the management and the team and it is testimony to this that we have agreed to renew the deal,” said PUMA South Africa’s Marketing Director Brett Bellinger. 

“Furthermore this underlines PUMA’s commitment to rugby in South Africa where PUMA continues to supply and support the Toyota Cheetahs, the Vodacom Bulls and the Southern Kings as well as a strong contingent of South Africa players both locally and abroad.” 

Kobus le Roux, Marketing and Sales Executive for the Toyota Cheetahs added: “The Toyota Cheetahs are now recognized as a national and international Rugby brand and PUMA has played a significant role over the last few years to help us establish our brand. It is with excitement and pride that we extend our contract with PUMA. We are looking forward to wearing the new kit they have made for us.”