Puma Named Official Fan Supplier of 2013 Africa Cup of Nations

By Community | January 15, 2013

Sports retail giant, Puma have announced its partnership with the Orange Africa Cup of Nations, South Africa 2013 to become the Official Fan Supplier.

This partnership will see the first merchandise developed and distributed before the first fixture between South Africa and Cape Verde on the 19 January and will continue throughout the tournament.

As the official Fan Supplier, Puma has the exclusive worldwide rights to develop and distribute sport and sportlifestyle footwear, apparel and accessories carrying the logos of the Orange Africa Cup of Nations, South Africa 2013. In addition, the deal with CAF also includes exclusive rights for PUMA to operate retail stores, vending stands and kiosks including those in the stadium, for the sale of Puma’s Orange Africa Cup of Nations, South Africa 2013 Official Fan Merchandise.

Puma has partnered with Totalsports to execute the retail side of the operation in South Africa during the tournament. Totalsports will operate and manage the Official Fanshops during the tournament and will also be the exclusive distributor of Puma’s Orange Africa Cup of Nations, South Africa 2013 Official Fan Merchandise, selling a comprehensive range of the product in their stores across the country. The partnership will be supported by a dedicated in-store marketing program, celebrating the Orange Africa Cup of Nations being held in South Africa.

Brett Bellinger, Marketing Director for Puma South Africa commented; “This partnership with CAF’s major Competition is very positive for the brand, we’re very pleased to be able to work together with CAF to provide African football fans in both South Africa and those visiting for the tournament, an opportunity to show their support and purchase Official Fan Merchandise.”

Totalsports stores that will be stocking Puma’s Orange Africa Cup of Nations, South Africa 2013 Official Fan Merchandise include Sandton and Carlton stores in Johannesburg, West Street and Gateway stores in Durban, Greenacres and Govan Mbeki stores in Port Elizabeth, Nelspruit Plaza and Ilanga Mall stores in Nelspruit, Rustenburg Plaza and Rustenburg CBD stores in Rustenburg, and the V&A Waterfront store in Cape Town.

Discussing the partnership with Totalsports, Bellinger continued: “As one of the leading sporting goods retailers in South Africa, Totalsports is well situated to operate the retail side of this partnership, and we’re excited to be working together with them for this project.”

Puma will also place Orange Africa Cup of Nations, South Africa 2013 Official Fan Merchandise kiosks at the stadiums in Soweto, Mbombela, Rustenburg, Durban and PE where PUMA’s Orange Africa Cup of Nations, South Africa 2013Official Fan Merchandise can be purchased.

Puma has a strong heritage with African football that stretches back almost two decades and has grown progressively over the years. Since 1998, PUMA has had an association with the continent, investing in grassroots projects, player relationships and African Federation partnerships.