Puma

PUMA Trusts Football Campaigns To Dark Horses

By Taruka Srivastav | March 6, 2019

Sports marketing agency Dark Horses has been handed over the football creative mandate by clothing brand PUMA.
The London based agency will handle strategy and creative across PUMA Football campaigns for the 2019 FIFA Women’s World Cup and Spring/Summer 2020.
The agency whose roster of clients include Nissan, Peloton, Southampton FC, Just Eat and Wiggle, will work with PUMA on a project-by-project basis.
Clément Lacour, Teamhead, Teamsports Marketing Europe, said: “We’re looking forward to working with Dark Horses and seeing these projects coming to life in the near future.
“We were really impressed by their understanding of our audience and our brand. Their challenger brand mentality fits to our mindset and we hope to achieve great things together.”
Dark Horses Executive Creative Director Steve Howell said: “PUMA is one of the world’s most iconic sports brands. We’re tremendously excited to start working with them and their roster of athletes, football clubs & national sides.
“In particular, the opportunity to work on the Women’s World Cup this summer – a watershed moment for the game – is work we’re relishing to make.”

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