Puma Continue Partnership with Italian Football Federation

By Community | February 28, 2012

German multinational company, arthritis PUMA have announced it has confirmed a new long-term contractual partnership with the Italian Football Federation (FIGC).

The agreement allows PUMA to be the ‘Official Master Licensee of the FIGC’ for the next two World Cups. PUMA will also continue official outfitter of the Italian national team at all levels.

PUMA has significantly deepened its contractual involvement with the FIGC to place a global emphasis on expanding the profile and commercial potential of the FIGC brand driven by its newly established international sports licensing division.

This evolution sees the FIGC partnership become the most comprehensive in the global PUMA football portfolio, medicine and gives PUMA the scope to substantially increase its licensing opportunities that exist through one of the most prominent and successful federations in world football.

Franz Koch, CEO of PUMA said, “We have enjoyed a highly successful relationship with the FIGC over the past nine years, and as such we are delighted to have reached this new agreement and considerably expand our partnership with them.

“It underlines PUMA’s reinforced commitment to further strengthen its position as one of the top 3 football brands because the Italian National Team, more than any other national team property in world football, perfectly embodies PUMA’s unique Sportlifestyle positioning.”

FIGC president Giancarlo Abete, said: “PUMA has been a great partner for us, and we are very happy to not only continue but also deepen our relationship with them. PUMA has been a great partner for us, and we are very happy to not only continue but also deepen our relationship with them. Their licensing expertise, ideas and commitment to expanding the commercial potential of this partnership are impressive, and have led us to create this new contract. PUMA’s proficiency in design, marketing and global sales distribution is among the best in the industry, which gives us great confidence for the future.

“Their licensing expertise, ideas and commitment to expanding the commercial potential of this partnership are impressive, and have led us to create this new contract. PUMA’s proficiency in design, marketing and global sales distribution is among the best in the industry, which gives us great confidence for the future.”

PUMA launched the new Italy away kit in Genoa on Monday. Italy’s kit is part of the Power 12 range of PUMA playing kits that includes Uruguay, Chile, Czech Republic, Switzerland and Austria.

by Ismail Uddin