PUMA Appoints Torsten Hochstetter as Global Creative Director

Sportlifestyle company PUMA has appointed Torsten Hochstetter as Global Creative Director, order effective 15 July 2013.

Based in Herzogenaurach, buy Hochstetter will be responsible for designing, rx creating and developing the Sport Performance and Sport Lifestyle collections of the brand, touching on all product categories including footwear, apparel and accessories. Hochstetter will work hands-on with all PUMA respective design teams worldwide. 

“Torsten Hochstetter is a proven expert in the sporting goods and fashion design industry,” said Björn Gulden, CEO of PUMA. “I am pleased that with Torsten we have a long-standing design expert coming onboard of PUMA bringing an extensive experience and know how to our company.” 

German-native Hochstetter has a broad international experience in the sports and fashion industry. Before joining PUMA, he was Creative Director at American surfwear company O’Neill. Prior to that, he used to work for Adidas in Germany, USA and Japan, holding positions such as Creative Director Sport Performance and Creative Director Sport Style. He started off his professional career at German fashion company S. Oliver in 1993. Hochstetter has a Fashion Design degree from Ent-Art Polimoda in Florence and completed a tailoring apprenticeship. He is fluent in English, Italian, Dutch and Japanese.