Audi Bayern Munich PSV Eindhoven Puma

PSV Eindhoven Sign Apparel Agreement With Puma, Bayern Extend Audi Deal

January 15, 2020

Bayern Munich and Audi have extended their current partnership for an extra four years until 2029.

The Bundesliga champions have been working together for 17 years, and have now extended their contract which was originally due to run until 30 June 2025.

FC Bayern München AG CEO Karl-Heinz Rummenigge said: “I’m very happy about the early extension to our partnership with Audi. For FC Bayern, this agreement is an important strategic step into the future.

“FC Bayern and Audi have now been working together for more than one and a half decades in a way that is trustful, earnest and beneficial to both brands. Now it’s assured that this partnership will continue for almost 10 more years.”

Hildegard Wortmann, AUDI AG board member for Sales and Marketing: “FC Bayern fits perfectly with Audi’s strategic realignment. We want to be close to our fans, customers and potential customers. As the exclusive automobile partner of FC Bayern, we have the opportunity to present new concepts of mobility, electromobility and connectivity, and make them tangible.”

PSV Eindhoven have agreed a five-year deal with the German sports apparel company PUMA.

The new PUMA kit will be worn by all PSV’s teams from the junior, youth and academy sides to the respective adult teams and Esports athletes.

Frans Janssen: “We are proud that PUMA, with its global appeal, will be our official kit and training wear supplier. We are looking forward to being part of the PUMA family.”

“PUMA offers us a great opportunity of remaining authentic with ourselves and make use of the knowledge and expertise of one of the world’s most famous sports brands.”

Audi Bayern Munich PSV Eindhoven Puma