PSG Sign Three-Year Partnership With Visit Rwanda
December 4, 2019
Rwanda and Paris Saint-Germain, through a newly announced partnership, are inviting the world to be part of the country’s inspiring transformation.
For three seasons, the Paris Saint-Germain community and the world will have a unique opportunity to experience Rwanda’s breath-taking beauty, creative culture, innovative environment, and modern and distinctive Made in Rwanda products through unprecedented and creative communications. The partnership will also convey Rwanda’s openness to welcome business partnerships from France and across the world.
This partnership signifies the second major sponsorship deal in football signed by visit Rwanda, following their agreement to sponsor Arsenal which begun last year.
Rwanda’s long-term vision aligns with Paris Saint-Germain’s commitment to the younger generation, reflected in their massive global appeal as the youngest major European club, home to many of today and tomorrow’s greatest footballing talents, a pioneer for fashion and lifestyle in football, and a hotbed for ground-breaking experiences.
First team players and legends will travel to Rwanda for remarkable experiences that will be shared through digital platforms across the globe with more than 70 million Paris Saint-Germain fans.
Visit Rwanda branding will benefit from premium exposure on the back of the training kit and pre-game warm-up kits of the men’s team and also on the sleeve of the kit worn by the women’s team during their matches. Visit Rwanda will also be displayed-at the Parc des Princes Stadium where fans of Paris Saint-Germain will also be given the opportunity to savour award-winning Rwandan tea and coffee that will be served exclusively at the Parc des Princes starting next season.
Marc Armstrong, Chief Partnerships Officer, said: “We are delighted to welcome Rwanda into the Paris Saint-Germain family as a Premium Partner. With this partnership, we will deepen our engagement with fans in Africa. This multifaceted collaboration will showcase all Rwanda has to offer and create powerful partnerships to contribute to Rwanda’s impressive growth. Having spent time getting to know the country, and its people, we are incredibly excited about the opportunity to create a platform for exchange between Rwanda, France and the rest of the world.”
Commenting on the partnership, Rwanda Development Board’s Chief Executive Officer Clare Akamanzi, commented: “In the last twenty-five years, Rwanda has transformed from a nation known for tragedy to one vibrating with creativity and innovation. We invest part of our tourism revenues in strategic collaborations such as the one with Paris Saint-Germain because we understand the positive effect they have on the overall perception of the country globally. This means attracting more tourism, boosting the export of Made in Rwanda products, creating more economic opportunities for our people and increasing jobs in our tourism industry and the larger ecosystem.
Today, 142,000 Rwandans are directly employed in the tourism industry, up from 90,000 in 2017. Last year Rwanda received 1.7 million visitors to the countryand we expect more this year. Furthermore, we registered a record $2 billion in investments and we are confident that the partnership will boost more investments. We look forward to the opportunity for business and creative exchanges between the Paris Saint-Germain community and Rwanda. We cannot wait for Paris Saint-Germain fans to get to know today’s Rwanda – an ambitious, modern country that has much to offer the world.”
