PSG Renews Panasonic Partnership

September 10, 2014

Electronics manufacturer Panasonic has extended their partnership with Ligue 1 champions Paris Saint-Germain.

The new deal will include activation based on the men’s and women’s beauty care brand.

“Associating our large range of beauty products for men and women, with Paris Saint-Germain is obvious, given how a healthy lifestyle is linked to regularly doing sport! This is a formidable opportunity for us to associate our latest technology beauty and care products, with the image of the club, four times French champions and filled with world renown footballers,” said Eric Novel, general director of Panasonic France.

“Given the reach in Europe and around the world, this partnership with Paris Saint-Germain sits perfectly with Panasonic strategy, who have been associated with the biggest international sporting events for decades.”

“The development of our partnership with Panasonic is a strong sign of the confidence this innovative and prestigious brand has in the potential pull of Paris Saint-Germain and its capacity to bring added value to their range of beauty care products for both men and women,” declared Jean-Claude Blanc, Paris Saint-Germain general manager.