PSG Agree Partnership Deals With Replay And Gaussin
October 30, 2019
Paris Saint-Germain have signed an agreement with Fashion Box, the parent company of Replay, for the brand to become the club’s official denim partner for the next four seasons.
Replay and Paris Saint-Germain will work hand in hand to develop exclusive premium capsule collections, which will be available from 2020 via the official Paris Saint-Germain sales network and through Replay’s retail and online channels.
Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer, added: “We are delighted to welcome Replay to the Paris Saint-Germain family. Our brands share a common ambition to connect with a young and fashion-conscious audience worldwide while embodying the values of Paris. In recent years, Paris Saint-Germain has become the epitome of sport and style and we look forward to working closely with Replay to develop creative products and content for our global fan base.”
The club has also joined with Gaussin for the supply of self-driving, 100% electric vehicles for public transport and goods transport.
Jean-Claude Blanc, Chief Operating Officer of Paris Saint-Germain, adds: ” We are very happy to welcome Gaussin to the Paris Saint-Germain family. Like the Club training and training center project, which is scheduled to open in 2022, Paris Saint-Germain aims to make sustainable development one of the pillars of its corporate strategy. and to embody the aspirations of the new generation. Our collaboration with them will enable us to strengthen this commitment.”
