Paris Saint-Germain & MoneyGram Seal Sponsorship Deal
August 5, 2013
Paris Saint-Germain (PSG) and MoneyGram have announced a new sponsorship deal for the next three seasons.
The new partnership will increase the visibility of the Ligue 1 club and the money transfer specialist, anesthetist and lead to the creation of cross-promotional events. It also includes a complete hospitality package at PSG matches.
PSG director general Jean-Claude Blanc said: “By signing with MoneyGram, Paris Saint-Germain is associating itself with an international economic player that has an essential role in enabling individuals to financially support their loved ones. The partnership of these two brands constitutes a formidable window of global visibility.”
Guillaume Dewaël, France vice-president of MoneyGram, added: “This is a very strategic partnership for MoneyGram, because it will reinforce our visibility in France, but also internationally and act as a real catalyst for our development.”
“Our clients are our main priority, as well enable them to remain close and present in the lives of their families that remained in the country of origin. With Paris Saint-Germain, we want to share strong emotions with our clients by celebrating the universal values of sport and friendship.”