Prudential RideLondon announces Zwift partnership
By Community | January 9, 2018
Zwift, the online fitness platform born from gaming, and Prudential RideLondon have today announced a partnership that will see Zwift become the official training partner for 2018.
The London map was added to Zwift in 2016 based on the Prudential RideLondon route. Since then Zwifters have logged 34 million miles on the map. Prudential RideLondon is the only cycling event in the world where you can ride the route virtually before and after the event.
Zwift’s global appeal has also helped deliver a new international audience for the event with overseas entries to the 2018 ballot nearly doubling to more than 3,000 potential riders.
Eric Min, Zwift CEO and Co-Founder, said: “Training is an essential part of preparing for, and getting the most out of Prudential RideLondon.
“Knowing how to train properly for an event is not always easy. Kevin Poulton’s plan is designed to take the guessing out of the process and help get riders to that start line in the best possible shape. Training indoors using Zwift is a great way to efficiently fit training around a busy lifestyle.”
Hugh Brasher, Event Director, Prudential RideLondon, added: “We are delighted to have Zwift as our official training partner.
“The virtual Prudential RideLondon route on Zwift has already been a huge success with hundreds of thousands of riders from all over the world able to enjoy this amazing route all year round. Adding the challenging Leith Hill will make it even better and with their superb training advice our riders will be ready to take on this challenge.”
Prudential RideLondon has also announced plans to expand its route through the capital city, with Leith Hill and a Richmond Park-inspired section set to be added to the course.