Protective Life Insurance Activate Alabama Crimson Tide Sponsorship
August 26, 2013
Protective Life Insurance Company has announced it has activated its sponsorship of the University of Alabama Crimson Tide football team with their new Ultimate Fan Experience sweepstakes.
The new marketing campaign featured four tickets to the Alabama versus LSU football game on Nov. 9, symptoms the sweepstakes also includes four pre-game sideline passes, pills hospitality passes and University of Alabama fan packs.
“In celebration of our second year of sponsorship of the National Champion Crimson Tide football team, we wanted to give fans the opportunity to get up close at one of the most exciting games of the year,” said John D. Johns, chairman, president and CEO of Protective. “For two years running, the Alabama versus LSU game has been a key game in the run up to the SEC Championship, and ultimately the National Championship. We’re confident this will be the ultimate fan experience for anyone who loves Alabama football.”
The sweepstakes, which began Aug. 26 and runs through Oct. 13, can be entered by visiting and ‘liking’ Protective’s Facebook page, then completing the sweepstakes entry form.
Johns said, “Protective’s brand promise is ‘Protect Tomorrow, Embrace Today.’ And while we are passionate about helping our customers protect their family’s tomorrows, we can think of no better way to embrace today than a Fall football Saturday and our Ultimate Fan Experience.”