Programme Of Revenue Relief For Lower-League Sports Clubs And Governing Bodies Launched

Halfspace Group have today announced the launch of a programme to open new revenue streams designed to support lower league sports clubs and governing bodies of all sizes during the Coronavirus.

Halfspace Group agencies (including ESB Connect & Scale Digital) have partnered with over 50 leading brands across sectors such as personal finance, home delivery, on-demand services, energy, clothing and more to offer monetisation campaigns for local clubs to activate to their fanbases. With each qualified fan engagement – which varies per brand partnership – the clubs will earn more revenue. The team hope that, with the correct messaging, fans will continue their online shopping through their local clubs thus ensuring revenue is attributed back to the teams they love.

The agency will be waiving their normal client retainer fees and will offer their services to clubs and governing bodies for free in light of the current economic circumstances. The team will cover their costs on a performance-only basis from the brands they work with.

“We have already seen the impact of the Coronavirus on local teams having to lay off staff,” Commented Halfspace Co-Founder Sanjit Atwal. “These clubs serve a crucial role in our communities to bring people together, offer hope and shared experiences. We will do all we can to help bring more brands to this endeavour and if we help save one job in the industry then it’s been worth it.”