Professional Squash Association agree coaching partnership
By iSportconnect | September 16, 2016
The Professional Squash Association (PSA) have today announced a new agreement with specialist online squash coaching provider SquashSkills that sees the Bristol-based organisation become the PSA’s Official Online Player Development Partner.
The deal will see SquashSkills gain extensive exposure via the PSA’s website (www.psaworldtour.com) and social media channels whilst existing SQUASHTV subscribers will have exclusive early-bird access to register for SquashSkills coaching camps.
“We’re delighted to welcome SquashSkills on board as our latest commercial partner as we continue to build the sport’s sponsorship portfolio,” said PSA Chief Commercial Officer Tommy Berden.
“SquashSkills are a forward thinking company who specialise in the online coaching arena, providing a perfect fit for the PSA and fans of squash and we look forward to working closely with them over the comings year to build a strong partnership.”
SquashSkills founder Jethro Binns said: “We are very impressed with the work the PSA organisation has done over the last few years with the Tour, SQUASHTV and their social media presence and we believe the next few years will be a very exciting time for the sport.
“We have a true passion for squash and are dedicated to helping players of all levels improve their game and become the best they can be and we are extremely proud of this new partnership that will take us to wider audience than ever before.”