It’s App-ening: PDC Appoints Lagardère Sports As App Development Partner
By Shantanu Srivastav | April 13, 2018
The Professional Darts Corporation (PDC) has appointed Lagardère Sports as their exclusive mobile app development partner on a five-year deal.
Working with digital development specialists Other Media, the agency will create and manage an immersive and interactive mobile app for darts fans across the globe. The agreement also sees Lagardère Sports appointed as the exclusive digital sales and activation agency for the PDC.
The official app will drive engagement, helping the PDC further connect with both existing and new fans whilst also building its digital presence. The app will also include a range of innovative features, as well as essentials such as fixtures, results and player profiles.
Carl Woodman, Managing Director UK, Lagardère Sports said: “With professional darts growing in popularity significantly across the world, the PDC’s fanbase is not only increasing but also becoming more diverse. With our global digital expertise, we’re excited to help the PDC to continue to innovate and provide these fans with new and exciting ways to engage with the sport, whilst creating opportunities for brands to invest in the world class appeal of darts.”
Matt Porter, CEO, PDC added: “We’re delighted to be working with Lagardère Sports to introduce our mobile capabilities to the fans. With Lagardère Sports’ knowledge and experience within the digital sports field, they were an ideal partner to help us continue to transform our offering to both our fans and partners. With more audiences consuming content online and wanting instant news and updates, I’m certain our new mobile app will take our sport to the next level.”