Primera Division Agrees Youtube Deal

By Community | September 17, 2012

The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.

The agency, which is a rights-holder of Spanish football, said the agreement includes the Primera Division, Segunda Division and the Copa del Rey from the second round, but not the final.

Content including match highlights, goals, interviews with players and coaches and press conferences will be available via the www.youtube.com/laliga channel.

The videos will be uploaded to the channel 30 minutes after matches are finished and will be accessible via PC, smartphone and tablet devices.

Users will not be able embed videos on  other websites. “For now we want users to come to our channel, we’ll see later,” Mediapro’s, Ignacio Arrola, said. “The goal is for fans to follow their teams more closely, and not just what is broadcast on television.”

YouTube’s director of strategic alliances, Maria Ferreras, stated the agreement does not include live rights. Ferreras said: “This agreement does not cover it, but we have shown in previous direct experiences that we are prepared and that, if this point is confirmed, our platform is ready.”{jcomments on}

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