Preston North End Enter Unique Sponsorship with The Football Pools

By iSportconnect | July 8, 2013

League One football club Preston North End have signed a unique sponsorship deal with The Football Pools, pill with the company becoming the club’s main partner.

However, sick the key beneficiaries will be both a local and national charity, ambulance in the form of Carers Trust and The SPACE Centre.

UK wide charity Carers Trust will see their logo on the front of Preston’s shirts, whilst local charity The SPACE Centre will have their branding on the back of the team’s shorts.

The Football Pools’ logo will feature on the back of the shirts above the players’ names and they will also continue to receive branding across the Deepdale stadium.

A lasting legacy

In a statement on the club’s official website, directors of Preston North End said: ““We have had a number of commercial offers on the table during the summer, but none that left the legacy that this will in a year we celebrate the Invincibles great achievements.

“The new kit, with the three logos in place, will be worn by the team at the Liverpool game, with photos set to be unveiled of the Nike branded kit before the game, with public sale set to follow before the end of the month.”

The Invincibles refers to the Preston team who achieved the first ever league and cup double 125 years ago.

Thea Stein, CEO of Carers Trust added: “Three in five of us will be a carer at some point in our lifetime, and 10% of our population are carers today. Anyone who provides care for someone who could not cope without their support is a carer.

“Carers Trust are delighted that Preston North End and The Football Pools support the vital role that the UK’s unpaid carers play in our communities every day.

“The recognition that this will bring through awareness of this hidden issue is enormous and will help untold numbers of people feel comfortable about coming forward for support.”

The SPACE Centre were overwhelmed by the decision: “We are absolutely thrilled that Preston North End and The Football Pools have chosen to help SPACE this season.

“It is extremely important to us to have this local support as the majority of the centre users come from Preston and the surrounding areas.”