Premiership Rugby renews partnership with Perform group

Premiership Rugby, ambulance the professional English rugby union league, has extended and expanded its partnership with digital sports media group Perform. 

The five-year deal will see Perform also broadcast every Premiership Rugby and Premiership Rugby 7s game live around the world through their Perform Sports Cloud service.

They are also set to increase digital and social media content output with the addition of IP broadcast services provision through the Perform Sports Cloud.

“This investment in content creation for Aviva Premiership Rugby, the Anglo-Welsh Cup and the Singha Premiership Rugby 7s has enabled us to deliver quality content to television channels and digital platforms all over the world,” said Dominic Hayes, commercial director of Premiership Rugby.

“This is integral to the expansion of the global reach of Premiership Rugby, delivering live and highlights content not only on BT Sport in the UK and NBC in America but in 200 markets, reaching more than 175 million households around the world,” he added.

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