Premiership Rugby extend Land Rover deal

Premiership Rugby have announced a renewal of their partnership with Land Rover.

Land Rover is the Official Vehicle Partner of Premiership Rugby, a relationship that dates back to 2004.

“We are delighted that Land Rover, Premiership Rugby’s longest-running partner, is renewing its partnership with us until 2020,” said MarkMcCafferty, Chief Executive, Premiership Rugby.

“The new deal comes at a time whenPremiership Rugby is in great shape with a 2.4% rise in attendances last season, to a record high.

“Over the past 12 years, this valued partnership has contributed to the development of the game and seen graduates from the Land Rover PremiershipRugby Cup go on to play in Premiership Rugby fixtures.

“With Land Rover we share a passion for supporting the growth of the game at the grassroots. This renewed partnership will allow the community departments at our clubs to continue to perform their outstanding work, with the Land Rover Premiership Rugby Cup helping rugby in the UK to continue to flourish.”

Jeremy Hicks, Managing Director, Jaguar Land Rover UK added: “Land Rover’s heritage in rugby is a very proud one. Supporting Premiership Rugby for over a decade is testament to the shared values between Land Rover and rugby but also highlights the valueLand Rover places on encouraging the development of the game in the UK.”

“The sentiment behind Land Rover’s ‘We Deal In Real’ campaign remains true, with the support of grassroots rugby a vital aspect of Land Rover’s partnership with Premiership Rugby. Engaging nearly 68,000 youngsters with the sport through the Land Rover Premiership Rugby Cup, since its inception, has given the next generation of rugby stars the platform needed to develop their skills and grow the game.”

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